A 2021 survey examined the share of gambling participants in Great Britain and found that the National Lottery was the most popular form of gambling, with over 26 percent of the public participating in 2021. As the European nation with the highest gambling revenues, it may come as no surprise that many Britons participate in gambling. From April 2020 to September 2020, the GGY of non-remote betting in Great Britain was 629.26 million British pounds. Gross Gambling Yield (GGY) refers to the amount retained by gambling operators after the payment of winnings prior to operating cost deductions. Is the United Kingdom the largest gambling market in Europe? When looking further at online gaming revenues in Europe, by gambling type, the second largest slice of the market was accounted for by casino games, with 34 percent. In 2021, sports betting was leading the way when it came to online gambling, accounting for 40 percent of the total online gambling revenue in Europe. The revenue of the European online gambling market saw growth between 20 and this growth was predicted to continue over the upcoming years, reaching as much as 52 billion euros in 2026. Bragg Gaming Group has secured a content distribution agreement with Lottomatica Group in Italy. Online gambling can include poker, casino games, sports betting, bingo, lottery, and more.
With the rise of digitalization has come the rise of the online gambling market.